Product Marketing Manager

Hyderabad, Telangana   |   Full Time

About Nxtwave: 

NxtWave is founded by Rahul Attuluri (Ex-Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur). In February 2023, NxtWave raised ₹275 crore led by Greater Pacific Capital, a leading international private equity firm. The startup is also backed by Orios Ventures, Better Capital, and marquee angels, including founders of some of India’s unicorns.

NxtWave is one of India’s fastest-growing Ed-Tech startups, revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.

As an official partner for NSDC under the Ministry of Skill Development & Entrepreneurship, Government of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Government of India, and Startup India, NxtWave has earned a reputation for excellence. The startup has received accolades such as ‘The Greatest Brand in Education’ in a research-based listing by URS Media, a leading international media house. NxtWave has also been honored with the "Startup Spotlight Award 2023" by T-Hub on its 8th Foundation Day.

Recently, NxtWave’s founders, Anupam Pedarla and Sashank Gujjula, were honored in the 2024 Forbes India 30 Under 30 for their exceptional contribution to transforming the tech education landscape in India.

The edtech brand eliminates the entry barrier to learning tech skills by offering vernacular content and interactive learning. Learning in one’s mother tongue helps achieve higher comprehension, deeper attention, longer retention, and greater outcomes.

Presently, NxtWave has paid subscribers from 647+ districts across India. In just 2.5 years, CCBP 4.0 learners have been hired by 1700+ companies, including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more.

Know more about NxtWave:

  • Our LinkedIn page: Link

  • Next wave of opportunities with 1700+ companies - Link

  • 33M funding news - Link

  • Youtube Channel - Link

  • Impact Stores on LinkedIn - Link

Read more about us in the news - Economic Times | CNBC Yourstory | VCCircle

Job Description

Role Summary:

The Product Marketing Manager will be at the forefront of our marketing efforts, responsible for developing and executing marketing strategies that effectively communicate the value of our products to our target audience. This role requires a blend of creativity, analytical skills, and a deep understanding of the edu-tech market. The ideal candidate will be a strategic thinker with a knack for storytelling, able to craft compelling messages that resonate with educators, students, and parents a like.

Role & Responsibilities 

  • Market Intelligence: Analyze market trends, conduct competitor analysis, and understand customer needs to inform product development and marketing strategies.

  • Product Positioning: Develop clear and compelling product positioning and messaging that differentiates our offerings in the edu-tech market.

  • Content Creation: Work closely with the content team to create engaging marketing materials, including brochures, videos, and digital content, that effectively communicate the benefits of our products.

  • Go-to-Market Strategy: Plan and execute go-to-market strategies for new product launches, including target audience identification, channel strategy, and sales enablement.

  • Performance Measurement: Measure and report on the effectiveness of marketing campaigns, adjusting strategies as needed to achieve business objectives.

  • Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to align on objectives, share insights, and drive the adoption of our products.

  • Customer Advocacy: Build and maintain relationships with key customers and leverage their feedback to improve product offerings and marketing strategies.


  • Bachelor's degree in Marketing, Business, or a related field.

  • 3+ years of experience in product marketing, preferably in the edu-tech or related industry.

  • Strong understanding of marketing principles and strategies.

  • Excellent communication and storytelling skills, with the ability to craft compelling messages for diverse audiences.

  • Analytical mindset with experience in market research and data analysis.

  • Proven ability to develop and execute go-to-market strategies.

  • Team player with strong cross-functional collaboration skills.

  • Creative thinker with a passion for education and technology.

What We Offer:

  • A dynamic and supportive work environment where your contributions are valued and celebrated.

  • The opportunity to make a significant impact on the future of education.

  • Competitive salary and benefits package.

  • Continuous learning and professional development opportunities.

Work Location: Hyderabad (Work From Office)

Type: Full-Time

Working Days: 5 Days per week

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