Business Development

Performance Marketing Associates

Hyderabad, Telangana   |   Full Time
  • About NxtWave:

    NxtWave is one of India’s fastest-growing Ed-Tech startups. NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.

    NxtWave is founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay) and Anupam Pedarla (IIT Kharagpur). In February 2023, NxtWave raised ₹275 crore led by Greater Pacific Capital, a leading international private equity firm. The startup is also backed by Orios Ventures, Better Capital and marquee angels, including founders of some of India’s unicorns.

    NxtWave is an official partner for NSDC, under the Ministry of Skill Development & Entrepreneurship, Govt. of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Govt. of India, and Startup India. The startup has received accolades as ‘The Greatest Brand in Education’ in a research-based listing by URS Media, a leading international media house.

    By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes.

    NxtWave now has paid subscribers from 647+ districts across India. In just 2 years, CCBP 4.0 learners have been hired by 1500+ companies including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more.

    Scale at which we operate on tech level

    484 Cr+ learning minutes spent
    10.1 Cr+ Code Submissions
    4.2 Bn. + API Requests Handled by our servers

    Know more about NxtWave:

    Read more about us in the news - Economic Times | CNBC | Yourstory | VCCircle

  • Develop and execute lead generation campaigns on platforms such as GoogleAds(Youtube, PerformanceMax) and Meta Ads, ensuring targeted CAC/ROI.Demonstrate a solid understanding of lead generation funnels and retargeting strategies, optimizing them for maximum engagement and conversion.
  • Implement various campaign types within Google Ads and Meta platforms, utilizing best practices to achieve desired outcomes.
  • Utilize a data-driven approach to decision-making, effectively analyzing performance metrics and adjusting strategies as needed to meet objectives.
  • Think from the perspective of a customer to devise marketing strategies that resonate with our target audience, ensuring a seamless user 
  • acquisition.
  • Exhibit an entrepreneurial mindset, demonstrating the willingness to go the extra mile and exhibit a proactive attitude in accomplishing tasks.
  • 1-2 years of proven experience in performance marketing, showcasing a track record of successful user acquisition campaigns.
  • Proficiency in setting up and managing user acquisition campaigns on Google (Youtube, PerformanceMax) and Meta platforms & ability to implement corresponding best practices.
  • In-depth understanding of user acquisition funnels, retargeting techniques, and their application to drive conversions.
  • Strong analytical skills, capable of interpreting data to make informed decisions and optimizations.
  • Ability to empathize with the customer journey and translate insights into effective marketing strategies.
  • A strong work ethic, coupled with a proactive and self-driven approach to tasks.
  • Prior experience in user acquisition within the Edtech or Fitness industry is a significant plus.
  • Excellent communication skills, both written and verbal.

    Why Join Us:
  • Be part of a fast-paced, innovative startup environment that values creativity and collaboration.
  • Contribute to the growth and success of a tech upskilling company dedicated to empowering individuals in the tech industry.
  • Work with a passionate team that encourages learning, professional development, and taking ownership of initiatives.
  • Opportunity to make a real impact and shape the future of performance marketing strategies at Nxtwave.

    Work Location & Working Days:
  • Hyderabad
  • 6 - Day Week
    If you are a motivated Performance Marketer with a strong background in user acquisition and a passion for driving results, we'd love to hear from you. Join us in our mission to revolutionize the tech upskilling landscape. Apply now with your resume and a cover letter detailing your relevant experience and accomplishments.

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