General Manager-Online Marketing

Hyderabad, Telangana   |   Full Time

Company Overview

NxtWave is at the forefront of the 21st-century employment landscape, empowering young individuals to become proficient tech professionals regardless of their academic history through our CCBP 4.0 initiatives.

We provide content in local languages and interactive learning experiences, making tech education accessible to everyone. Learning in one's native language enhances understanding, focus, memory, and overall success.

Founded by Rahul Attuluri (Former Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur), NxtWave is dedicated to assisting Indian undergraduates in securing lucrative tech positions. With rapid growth, NxtWave has built a community of over 200,000 students from more than 3,000 colleges across India. In the past year, graduates of the CCBP 4.0 program have been recruited by over 1,500 companies, including giants like Amazon, Accenture, IBM, Bank of America, TCS, Deloitte, and others.

Discover more about NxtWave -

Position Summary

The role of General Manager (GM) in Online Marketing at NxtWave is pivotal for our growth and achievement. This position involves pioneering new channels for lead generation, overseeing operations, crafting playbooks, and guiding a team of Program Managers towards achieving our objectives. We seek a proactive leader with over 7 years of relevant experience who is driven by our mission.

Key Responsibilities

Strategic Leadership

  • Craft and execute extensive strategies for performance marketing lead generation.

  • Guide the marketing team with strategic direction, tailored to the unique needs and opportunities in the sector.

Team Leadership

  • Direct a group of Program Managers, each focusing on distinct online marketing lead generation channels.

  • Build a culture of collaboration and excellence within the team. Establish and monitor KPIs to ensure target achievement.

Channel Management

  • Supervise all channels of lead generation through online marketing, including content, digital, email marketing and more.

  • Explore and establish new channels for efficient lead generation.

  • Work with Program Managers to fine-tune channel efficacy and synchronize with digital strategies.

Budget Oversight

  • Formulate and manage the budget for performance marketing channels, prioritizing cost-effectiveness.

  • Ensure resource allocation is efficient and ROI is measurable.

Interdepartmental Collaboration

  • Engage closely with Sales and Product departments to align marketing strategies with business objectives.

  • Keep leadership informed about marketing progress and key projects in the sector.

Campaign Development

  • Collaborate with Program Managers to design and implement compelling  marketing campaigns

  • Maintain consistency in messaging and branding across all performance marketing channels.

Market Analysis

  • Keep updated on industry trends, competitor actions, and market shifts to guide marketing strategies.

  • Adjust marketing plans based on thorough analysis of the EdTech market.


  • Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.

  • Over 7 years of experience in managing lead generation channels, preferably within the EdTech sector.

  • Demonstrated ability to lead successful marketing teams, especially in EdTech.

  • Strong strategic and leadership capabilities, with a comprehensive understanding of the EdTech market.

  • Exceptional communication and interpersonal skills.

  • Analytical thinker with a knack for data-driven decisions.

  • Up-to-date with EdTech marketing trends and technologies.

Location: Hyderabad (Office-based work)

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